We've already established that I love yellow. It's a perfect color for our warm & sweet, playful summertime fete. Mr. P and I knew our invitations would be equally sweet and playful with lots of yellow for good measure.
If you compare the "look" of a wedding to a corporate identity (brand), you find many similarities. The tiny business card, containing the most information on the smallest piece of paper, is the starting point for the brand. The colors, fonts, shapes contained within it are then applied to everything else! Continuing the analogy... the Save the Date is the wedding version of a business card. It's your guests' first impression of the wedding, hinting at the merriment and joy to come!
The mood you convey here should be carried over into the rest of the paper suite (invitation, rsvp & more) and possibly even further into the decor itself. Which is why I had such a difficult time beginning. Design paralysis! To beat back the procrastination, I thumbnail sketched 40+ layouts before popping the simplest into Illustrator.
Begin with the basics: the date and request to save the date.*
See, a date and the words "save the date."