Unveiled: Anthropologie's Wedding Label

Coming February 14th...

Bhldn.com
{discovered on Effortless Anthropologie}
Sneak peek? - source
... Anthropologie's wedding brand! Squee!!!

The Valentine's Day launch will debut wedding gowns, bridesmaid dresses, accessories and gifts. Wedding gowns start at $750 and up ($5,000); bridesmaid/party dresses start at $200.

So sweet.
Bridesmaid dresses...
OR a rehearsal dress for the bride!
Sigh.
(all images from Bhldn.com's launch site, unless otherwise noted)
Are you as insanely excited about this brand's arrival as I am??